Kenton County Alliance and Northern Kentucky Youth Foundation Produce Alcohol Abuse Public Service Announcement

June 20, 2011 – Northern Kentucky: The Kenton County Alliance, along with non-profit organization, Northern Kentucky Youth Foundation, have teamed up to produce a message that hits home to many residents of Northern Kentucky.

The purpose of this message is to educate parents of the serious consequences of irresponsibly providing alcohol to minors.  In a recent survey, 65% of teen drinkers have reported to have consumed alcohol at a friend’s home or in their own home. The public service announcement features Danette Kappelman, a local mother who has experienced firsthand the deadly consequences of teenage binge drinking.

The “Pledge to Change” Public Service Campaign encourages parents to take a pledge on the campaign website, that they will not provide alcohol to minors. More information about the campaign and to view the 30 second and 60 second PSA’s, please visit: http://www.pledgetochange.org.

The “Pledge to Change” was paid for by a grant provided by the Kentucky Agency for Substance Abuse Policy and was produced and directed by Plum Street Productions. Special thanks to media partners: Fox 19, Local 12 and WCPO.

Kenton County Alliance to Prevent Substance Abuse is a community organization of volunteers who work to reduce alcohol, tobacco and other drug use among youth. We work for a healthy community through collaboration and policy change. More information can be accessed at http://www.kentoncountyalliance.org.

About the Northern Kentucky Youth Foundation

The Northern Kentucky Youth Foundation is a tax-exempt, nonprofit organization committed to offering junior and senior school students after school and summer camp programming in a safe, peer pressure free environment. More information can be accessed at www.nkyyouth.org.

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